The brand welcomes all body types and fitness levels to rowing with the launch of the most comfortable connected rower on the market.
TORONTO, October 12, 2022 /PRNewswire/ — airplane, the connected rowing machine that uses habit-forming psychology and game design to provide users with a unique fitness entertainment experience, today announced the launch of its Aviron Strong Series premium rowing machine. The second consumer rower in Aviron’s line of rowing machines, the Strong Series is designed to appeal to a broader variety of users by providing the most comfortable and immersive full-body home workout experience available on the market.
Aviron has already interrupted the connected fitness market with its focus on fitness entertainment and its mission to ‘end boring workouts’. Aviron Fitness Entertainment offers an alternative to the status quo of strictly class-based instructor-led queues, with more than 500 workout content options, including Aviron exclusives such as interactive multiplayer games, a streaming suite (Netflix, Hulu, Disney+) and integration with Spotify. which are wildly popular with the company’s fast-growing and dedicated user community. Aviron’s unrivaled variety covers a total of eight training categories including how-to-paddle tutorials, Ai-guided workouts and targeted programs with modules from paddling coaches and influencers, austin hendricksonalso known as high training.
In addition to the unique focus on fitness entertainment, the new Aviron Strong Series rower includes a patent-pending hardware design that is unique in the connected rowing market. The Aviron Strong series is the only paddle that allows you to adjust the distance between your feet and has a raised seat with a lower frame that makes it easier to get on and off the paddle. Aviron is also the only brand to feature accessories that enhance comfort and accessibility, including the soft Cloud Seat for added comfort and the Lumbar Support add-on that gives people with back problems additional lower back support. Additionally, the paddle is among the most compact on the market at 7 feet long, yet accommodates users up to 6′ 8″ and 507 lbs.
“Isn’t it crazy that in 2022 another oar won’t be built to accommodate people of different sizes?” says Aviron founder and CEO andy hoang. “There is so much technology and innovation in the fitness industry, but the basics of the rowing machine (handlebar width, seat size, seat height, foot placement) have never been bettered. Making rowing truly comfortable for the average consumer, looking to get a great workout, it’s the only way to finally popularize rowing and bring it into the mainstream.”
Other Strong Series design innovations include a cooling effect through strategically placed gills on each side of the machine that direct airflow from the fan towards the user with every stroke, and a 22″ HD touch screen. swivels up to 270 degrees to make it easy to continue Aviron guided programs off the paddle.Designed with a modern floating front end and wide triangle leg, this is Aviron’s first paddle that stands upright for storage and doesn’t No brackets or wall mounting required.Like Aviron’s Impact Series Paddle, the Strong Series will continue to ship via UPS and is designed for easy 45-minute self-assembly.
The launch of Aviron’s second consumer rower comes as the company is gaining momentum in the connected fitness space. Since launching into the consumer market in July 2020, Aviron has seen rapid growth, posting a six-fold increase in revenue in 2021 and increasing its Seed and Series A rounds for the total financing of $23.5 million. In 2022 YTD, Aviron has already surpassed its 2021 revenue and is on track to grow revenue 3x year over year.
The new Aviron Strong Series rower is available today in the US at Avironactive.com. Visit Avironactive.es for information on Aviron.
Aviron is a connected rowing machine that uses habit-forming psychology and game design to provide users with a unique fitness entertainment experience. Aviron provides a full body workout, cardio and strength training while mentally engaging users with games, friendly group competitions, guided on and off rowing programs, streaming and more. Founded in 2018, Aviron is backed by Stripes, Samsung Next, Global Founders Capital, and Y-Combinator. Aviron rowers are available throughout the US and can be found in thousands of homes across the country, as well as at Nike headquarters, Small State, YMCA and Gold’s Gym, among others. Aviron has also recently launched in Canada through BestBuyCanada.com. For more information visit avironactive.com.
See original content for media download: https://www.prnewswire.com/news-releases/aviron-the-pioneer-in-fitness-entertainment-debuts-new-strong-series-rower-301646665.html