Canelo Álvarez partners with Cartuna, Campanario Entertainment to develop an animated series for adults inspired by his life (EXCLUSIVE)

Boxing great Saúl “Canelo” Álvarez is teaming up with Cartuna and Campanario Entertainment to develop an adult animated series inspired by his life and career, Variety has learned exclusively.

“I am excited to see my story and career brought to television through this incredible medium,” Alvarez said. “It will give my loyal fans a new way to follow my journey to the top of boxing and may also bring new fans to this beautiful sport.”

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Erick Galindo (“The Ballad of Chalino Sanchez,” “Out of The Shadows: Children of 86”) will write and executive produce the series. James and Adam Belfer, the co-directors of Cartuna, will executive produce along with Mike Flavin, senior vice president of development for Cartuna. Jaime Dávila and Rico Martínez will serve as executive producers for Campanario Entertainment. The project is currently in development and is expected to be brought to networks and streamers later this year.

Álvarez is one of the most recognized boxers in the world today, having won world championships in four different weight classes: junior middleweight (154 lbs.), middleweight (160 lbs.), super middleweight (168 lbs.) and lightweight. heavyweight (175 pounds). He is currently the lineal middleweight champion and the undisputed super middleweight world champion. Hailing from Jalisco, Mexico, he began training in boxing with Chepo and Eddy Reynoso when he was 13 years old and turned pro at 15. At the time of this publication, he has a professional record of 58-2-2, with 39 wins. by knockout He is set to make his on-screen acting debut in “Creed 3,” which will be released in theaters in March 2023.

“There are athletes, there are superstars and then there are national heroes,” Flavin said. “Canelo is definitely the last of the three. We feel lucky to be able to bring his story to life and use animation to tell a story full of heart.”

“Telling Latino stories that resonate with global audiences has always been at the core of Campanario’s goals,” added Dávila, president and co-founder of Campanario. “Having the opportunity to tell the story of Canelo Álvarez with the help of Erick Galindo, another one-of-a-kind and esteemed Mexican writer, is an incredible honor for us. Latino stories deserve to be told in all formats, and we look forward to creating a vibrant animated world with our partners at Cartuna.”

Campanario is a Los Angeles-based production company focused on Latino voices. His previous credits include the Netflix drama “Selena: The Series,” “Camelia La Texana” on Telemundo, and “Laugh Factory en Español” on Pantaya, among many other projects in development on a variety of platforms.

Cartuna is based in Brooklyn, New York, and is best known for shows like “Magical Girl Friendship Squad” on Peacock and Syfy, “Human Kind Of” on Facebook Watch, and the Comedy Central shows “Loafy” and “Office Ladies.” .

Canelo is represented by Excel Sports Management. Campanario is represented in CAA and Sheppard Mullin. Galindo is represented in A3.

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