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The Nasdaq-listed tech giant now leverages TotalSocial’s data and analytics platform. Pilot Project to Measure Ads in the Most Viewed Sporting Event in North America.

New York, New York–(Newsfile Corp. – Oct. 11, 2022) – DGTL Holdings Inc. (TSXV: DGTL) (“DGTL” or the “Company“) is pleased to announce the signing of a major new client account by its wholly-owned subsidiary, Engagement Labs Inc.

This latest major account signing is with a Nasdaq-listed multinational tech giant with a current market capital of more than US$1 trillion and a diversified holding of operating subsidiaries that includes international leaders in technology, media and entertainment. Key subsidiaries include well-known brands within the online advertising, cloud computing, e-commerce, artificial intelligence, OTT, web video streaming, consumer electronics, and web application and processing software markets.

The inaugural project will examine the value of advertising sponsorship and the impact of its flagship web video streaming platform during the most-watched sporting event in North America. Leveraging TotalSocial® Data and Analytics PaaS, the client seeks to gain a deeper understanding of its multimedia advertising and sponsorship campaigns at major sporting events and other global media and marketing opportunities.

The comprehensive study was designed to measure the full impact of multimedia advertising investments at the event and optimize future campaigns to generate maximum results. The analytics and campaign results provided by TotalSocial® will reveal relevant engagement data and key performance metrics for future advertising initiatives.

“We’re excited to add this tech giant to our portfolio of Fortune 500 clients within sports and media verticals and our sponsorship evaluation practice. High-profile brands that complement their own big data and proprietary measurement systems with our unique data and analytics solutions is a testament to the effectiveness of TotalSocial® PaaS As we continue to expand our market presence, partnering with world-class brands sets a trend for greater utility and accelerates acceptance of our proprietary analytics processes as a leading analytics solution. This trend is strengthening our sponsorship practice and adding more large-scale clients across technology and media verticals,” reports Steven Brown, president of Engagement Labs.

To learn more about TotalSocial® analytics software, visit: https://dgtlinc.com/social-media-analytics.

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For more information about DGTL Holdings Inc., please contact;

John Belfontaine
CEO and president
DGTL Holdings Inc.

Email: [email protected]
Phone: +1 (877) 879-3485

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DGTL Holdings Inc.
DGTL Holdings Inc. is building a portfolio of digital media software and business lines of managed services. DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise-grade SaaS (Software as a Service) companies entering a fast-growing lifecycle stage within the social media, mobile, gaming industries and transmission. DGTL’s vision is to build a walled garden digital media conglomerate through mergers and acquisitions and a combination of unique capitalization structures. DGTL is traded on the Toronto Venture Exchange as “DGTL”, the OTCQB exchange as “DGTHF” and the FSE as “A2QB0L”. For more information visit: www.dgtlinc.com.

Participation labs
As a wholly owned subsidiary, Engagement Labs is an industry-leading data and analytics company providing social intelligence for Fortune 500 brands and companies. Its flagship TotalSocial® PaaS (platform as a service) targets the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a ten-year proprietary database of unique brand, industry, and competitive intelligence, combined with its cutting-edge predictive analytics that uses machine learning and artificial intelligence to reveal the social metrics that drive marketing ROI and premium revenue. line for their level F500 clientele. Engagement Labs is expanding its product and service offerings into a full-service social media marketing content, analytics and distribution-based social management PaaS. For more information, visit https://dgtlinc.com/social-media-analytics.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the original version of this news release, please visit https://www.newsfilecorp.com/release/140118

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