Netflix mini-documentary features Wildlife Works Kasigau Corridor REDD+ Project to highlight community-focused forest and biodiversity conservation success
- Wildlife Works’ Kasigau Corridor REDD+ project has been featured in a new Netflix mini-documentary that highlights how REDD+ is a scalable and effective model for halting deforestation and is part of the company’s strategy to achieve net-zero emissions ambitions.
- Conservation marketing company Everland and project developer Wildlife Works worked in partnership with Netflix and Freeborne Media to create the explainer video, premiering it in collaboration with Kenya The Ministry of Tourism and Wildlife, the Kenya Wildlife Service and the Kenya Tourism Board at the Magical Kenya Travel Expo in Nairobi
- In conjunction with the world premiere of the mini-documentary, a panel discussion with representatives from the Kasigau Corridor REDD+ Project explored the importance of REDD+ as a community and market-based solution focused on wildlife that works to end deforestation, one of the causes main. of carbon emissions
NAIROBI, Kenya, October 10, 2022 /PRNewswire/ — During the Magical Kenya Expo in NairobiNetflix premiered a new mini-documentary highlighting its sustainability efforts through its partnership with the Wildlife Works Kasigau Corridor REDD+ Project located in South East Kenyabetween Tsavo East and Tsavo West National Parks.
The Kasigau Corridor REDD+ project, established and managed by Wildlife Works, protects more than 200,000 hectares of dryland forest, with more than 11,000 wild elephants living in the ecosystem, and is home to 120,000 community members.
The video, narrated by the actor Patricia Allisonand produced by conservation marketing company Everland, Wildlife Works, Freeborne Media and Netflix, is part of an effort to highlight how REDD+ is an effective and scalable end-to-end market-based solution for companies to implement to meet their goals. zero net emissions.
During the premiere, Netflix hosted a panel discussion moderated by the actor. sarah hassan with representatives of the Wildlife Works Kasigau Corridor REDD+ Project; jane okothMedia and Communications Officer, Joseph MwakimaCommunity Relations Officer, and Constance Mwandaa, Ranger and Head of Training, to explore the impact of the Project over time.
In her opening remarks, Shola Sanni, Director of Public Policy for the SSA at Netflix, said
“At Netflix, we strive to positively contribute to local economies, culture and creative communities and are therefore dedicated to understanding and minimizing our environmental impact wherever we operate, around the world, and many of our top creators see sustainability as a source of creative excellence and authentic storytelling that appeals to a wide audience, especially young audiences”
Emphasizing the impact of the Kasigau Corridor REDD+ Project on the community, jane okothWildlife Works Media and Communications Officer said: “We have to amplify the voices of the community when talking about solutions related to climate change, communities are the most effective guardians of the forest. Keeping the Forest intact will guarantee greater access to health, education and clean water.”
Reflecting on the documentary, jose tostesonpresident of Everland, said: ‘This documentary highlights a universal truth, which community-based conservation is the most effective and immediate way to help end deforestation today.’
The Netflix documentary is available on the YouTube channels WeAreNetflix and AfricaOnNetflix.
Notes to editors
Everland represents the world’s largest portfolio of high-impact forest conservation (REDD+) projects in Southeast Asia, AfricaY Latin America. Everland brings together forestry communities and corporations in common cause to protect some of the world’s most important and vulnerable forests.
About wildlife works
Wildlife Works is a community-focused wildlife conservation company that implements market-based initiatives to protect the planet’s threatened and endangered wildlife. The company was founded on the premise that if we want wildlife in our world, it has to work for the local communities that share their environment. Wildlife Works conservation projects leverage direct funding to forest communities to finance their self-determined economic development and prevent millions of tons of carbon dioxide emissions from entering the atmosphere annually.