How Netflix Basic with ads compares to other streaming services

Netflix finally introduces the ad-supported tier it’s been talking about for the first half of 2022. But how does it compare to what other streaming services have to offer?

With Netflix Basic With Ads launching in early November 2022, it’s important to understand how Netflix’s offering compares to the competition, as we all need to know what the streaming industry has to offer and how we can make the best choice.

What is Netflix Basic with Ads?

Netflix’s Basic with Ads will be released on November 3, 2022. It will be released in several countries, including the United States and the United Kingdom.

The plan is so named because it “borrows” all the features of Netflix’s basic plan but adds ads. So you get the same maximum 720p video quality and the ability to view content on only one device at a time. In addition, you will also get ads. According to Netflix, the ads will run for 15 to 30 seconds and will play before and during shows and movies.

In exchange for watching ads for four to five minutes every hour, you’ll pay $6.99/month instead of $9.99. We’ve also delved into everything you need to know about Netflix Basics with Ads if you want to learn more about the subscription plan.

How Netflix Basic with ads compares to other streaming services

For years now, streaming services have slowly moved toward adding ad-supported plans to their services. Some have already launched with them, while others introduced them later.

Clearly, the move comes as market segmentation continues, with more streaming services emerging, which also means people need to subscribe to more of them to see all of their beloved content. Today, there are many streaming services with ad-supported tiers, so let’s take a look at Netflix’s competition.


Hulu also has its ad-supported tier priced at $6.99/mo. Subscribers can enjoy content on up to two devices at the same time and are not restricted in what content they can access.

A report from MediaRadar indicates that viewers watch around 12 ads every hour.


On HBO Max, the ad-supported plan was added in 2021. Priced at $9.99/mo, that’s $5 less than the normal ad-free tier. Users enjoy the same content library as everyone else, but don’t get access to 4K UHD content and can’t download content for offline viewing.

The ads are shown when browsing and streaming HBO Max content and average four minutes per hour, according to HBO’s help page.


Paramount+ also offers an ad-supported plan that is priced at $4.99/month, which is also $5 on the ad-free alternative. Paramount+ Essential users do not have access to live CBS stations, although they can still watch live broadcasts of the NFL and UEFA Champions League. Downloads for offline viewing are also not available.

Other than that, all Paramount+ users get the same content library. A 2021 MediaRadar report indicates that Paramount+ served an average of 23 ads in an hour, which works out to between seven and 10 minutes.


The ad-supported subscription plan on Peacock is also $4.99/month, while the ad-free option is $9.99/month. Subscribers get access to the same media library as those who pay for the Premium Plus plan, but can’t download and watch select titles offline.

Peacock users get about eight ads per hour, according to MediaRadar’s report, which is fewer than most other streaming services.

The great thing about Peacock is that it also offers a selection of shows, movies, and live TV channels for free, making it one of the best free movie apps to watch movies.


Discovery+ has two plans, including one with advertising, which costs $4.99/month. That’s just $2 less than the ad-free subscription plan. The presence of the ads is the only difference between the two plans.

Ad-supported plan subscribers get about 10 ads every hour, the MediaRadar report shows.

To ads or not to ads

Whether or not you subscribe to the ad-supported plan or not is up to you, but as you can see, there is something of a division between the companies that offer these plans. Some will offer a pay cut in exchange for ads and the same benefits as their premium plans. Others will also cut off some of your benefits, like offline viewing downloads.

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