McCrypto – Fast food chain McDonald’s has started accepting Bitcoin payments in the Swiss city of Lugano.
Cryptocurrency enthusiasts posted a video of themselves ordering food through McDonald’s electronic kiosk. They then paid in cryptocurrency through a mobile app.
In addition to the Bitcoin symbol, the Stablecoin Tether (USDT) logo also appears on the terminal.
Cryptocurrencies and Lugano
In March, Lugano officials announced that they would make Bitcoin, USDT, and the city’s LVGA token “de facto” legal tender in the city. The announcement was made during the Plan ₿ conference with Mayor Michele Voletti and Tether CTO Paolo Ardoino.
The decision follows a joint initiative to transform Lugano into the “European Capital of Bitcoin”.
As part of its collaboration to develop the blockchain hub, Tether said it would allocate at least $107 million to a dedicated fund. The local government allocated $3.21 million for this purpose.
In addition to funding local blockchain startups, the funds are intended to support business integration of planning tools into day-to-day operations.
McDonald’s branches in El Salvador began accepting Bitcoin as payment in September 2021. This was a requirement for trade after Bitcoin became legal tender in the country.
McCrypto: other McDonald’s companies
Crypto payments aren’t McDonald’s only foray into Web3. Earlier this year, an iconic fast food restaurant chain indicated that it wanted to enter the metaverse. According to trademark attorney and Gerben Intellectual Property founder Josh Gerben, the company has filed ten trademark applications for its virtual space.
The applications filed on February 4 point to plans for a “virtual restaurant offering real and virtual goods.” McDonald’s would also like to have a “virtual delivery restaurant.” In addition, the restaurant will provide “downloadable media files” such as artwork, audio files, videos, and NFTs.
Additionally, McDonald’s would like to include its McCafe coffee shop chain in its metaverse plans. The brand would offer entertainment services such as “live and virtual online concerts and other virtual events.”
The restaurant chain also previously launched an NFT called “Kubik Big Mac Cube” in China. This was to celebrate 31 years in the Chinese market. In addition to three decades in China, the NFT marked the opening of a new headquarters in Shanghai.
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