According to the top crypto adoptions of all time, fast food chain McDonald’s has started accepting Bitcoin payments in Lugano. A media outlet shared a video of customers who pay for their orders with Bitcoin through the McDonald’s electronic kiosk.
Major players in the cryptocurrency industry advocate for the widespread adoption of cryptocurrencies for local payments, cross-payments, and remittances. In response, many crypto use cases have entered the market. From the US to Australia and beyond, crypto companies are developing apps to help the use of cryptocurrencies for various payment options.
As the video played, a Tether (USDT) logo appeared on the POS machine, showing that McDonald’s also accepts stablecoins.
Lugano will become the European capital of Bitcoin
The Swiss city of Lugano is positive towards crypto adoptions. In March, city officials announced plans to make Bitcoin, USDT, and the LVGA token de facto legal tender in the city. The announcement came during the Plan B conference with Mayor Michele Voletti and Tether CTO Paolo Ardoino.
The decision came after a joint initiative to make Lugano the European Capital of Bitcoin. Tether has allocated $107 million to a dedicated fund as part of its collaboration to develop the blockchain market. The local government also contributed $3.21 million for the same purpose as Tether.
The allocated funds are to fund local blockchain startups and to support business integration with day-to-day operations planning tools.
Fast food chain McDonald’s began accepting Bitcoin payments at its El Salvador branches in September 2021 after Bitcoin became the country’s legal tender.
McDonald’s on venturing into the metaverse
In addition to accepting crypto payments, McDonald’s plans to enter the Metaverse. In February 2022, trademark attorney Josh Gerben shared a publication stating that McDonald’s filed ten trademark applications to offer a virtual restaurant. The virtual restaurant would have real and virtual goods.
The request was filed on February 4 and stated that in addition to offering virtual and real goods, McDonald’s would provide downloadable media files such as audio files, videos, artwork and NFTs.
He also stated that the fast food chain would include McCafé coffee shops in its Metaverse. In addition, the virtual McDonald’s branch would offer live and virtual concerts, including other online events.
In October 2021, McDonald’s also launched 3D animated NFTs in China, Taco Bell, and Burger King. Also, McDonald’s China announced its NFT called Big Mac Rubik’s Cube to celebrate 31 years in the mainland market. In addition to his 31St. anniversary in China, the NFT marked the opening of its new headquarters in Shanghai.
According to reports, 1,300 companies in China filed applications for metaverse trademark registrations. Furthermore, tech giants like Apple, Meta, and Microsoft are also trying to enter the Metaverse.
Featured image from Pixabay, chart from TradingView.com