As many Disney+ subscribers and fans know, on December 8, Disney will launch an ad-supported Disney+ level. The new ad-supported tier will cost subscribers $7.99 per month and the ad-free tier, currently the only tier available, will see pricing range from $7.99 per month to $10.99 per month.
While that’s a huge price jump — the biggest the streaming platform has seen — Disney CEO Bob Chapek believes they still aren’t charging enough. That means Disney+ is more likely to see another price increase sometime next year.
Disney wouldn’t be the first streaming service to offer both an ad-supported and ad-free tier. However, they are one of the largest. And now, another streaming giant is also launching an ad-supported level, and this one will be cheaper for subscribers than Disney+.
According to a report from Deadline, Netflix will launch its ad-supported tier, called Netflix Basic With Ads, in the US on November 3 and it will only cost subscribers $6.99 per month.
The company said its new subscription tier, Basic with Ads, will cost $6.99 per month and will launch on November 3 in the US, more than a month before Disney launches the ad-supported version of Disney+. December 8th. Canada and Mexico will get the new plan on November 1 and two days later it will launch in the US, Australia, Brazil, France, Germany, Italy, Japan, Korea and the UK, followed by Spain on November 10. , the entry-level price will be less than half the cost of the most popular tier, Standard, which costs $15.49 per month.
In a blog post, Netflix COO Greg Peters said there will be between four and five minutes of commercials per hour, and that both series and feature films will be ad-interrupted.
Jeremi Gorman, Netflix’s head of worldwide advertising, said inventory is nearly depleted, with several hundred advertisers in the mix. When asked during a Zoom call with members of the press about how much advertisers were paying, he declined to provide details. As for categories, politics will be a notable no-fly zone given how prominent they have been on linear TV in recent election cycles, along with others like guns, smoking, or plugs for whatever products and services Netflix deems illegitimate.
The streaming giant also shared that newer movies will likely only see commercials at the beginning of the movie, as a way of keeping the “cinematic blueprint.” However, movies that have been on the streamer for a while will have ads sprinkled in.
Again, Netflix’s new tier, Netflix Basic With Ads, will launch in the US on November 3.