Netflix With Ads Launches November 3, Up To 10% Of Netflix Catalog Will Be Missing

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Netflix is ​​launching a $6.99 per month version that includes four to five minutes of ads per hour and video quality that exceeds 720p. The new “Basic with Ads” option, which will be available starting November 3, will also have up to 10 percent fewer movies and TV shows than the most expensive tiers.

“In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in the middle,” Netflix COO Greg Peters wrote in an announcement today.

The ads will be 15 or 30 seconds long and will be shown before and during shows and movies, depending on the ad. Basic with Ads will have an “average of 4-5 minutes of ads per hour” and will not provide the ability to download videos.

While Basic with Ads won’t have every show and movie available on ad-free plans, Netflix said that’s due to licensing conflicts and could change in the future. “A limited number of movies and TV shows will not be available due to licensing restrictions, which we are working on,” Netflix said. The announcement didn’t say what content will be missing, but it could affect up to 10 percent of shows and movies.

During a press conference, “Peters noted that libraries vary from region to region, but it is estimated that between five and 10 percent of Netflix’s library will not be available to people who subscribe to the Basic plan with ads. according to Polygon.

Netflix called the new ad-supported tier “an exciting opportunity for advertisers: the chance to reach a diverse audience, including younger viewers who are increasingly watching linear TV less, in a premium environment with a seamless, seamless ad experience.” high resolution”. In addition to the US, Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK.

Netflix seeks increased revenue

Netflix revealed its intention to launch an ad-supported tier in April amid slowing revenue growth and losing subscribers. Competitors like Hulu, HBO Max and Disney+ already sell ad-supported and ad-free options, but Netflix had long resisted the idea of ​​its own service.

Netflix’s ad-supported plan will be $1 cheaper than Hulu and Disney and $3 less than HBO. Of course, price isn’t the only important factor for subscribers: what shows and movies are available on each service has a big impact on streaming users’ subscription decisions.

Netflix said it would continue to offer Basic, Standard and Premium plans, which cost $9.99, $15.49 or $19.99 a month. “Our current plans and members will not be affected,” the announcement said. All three ad-free plans allow users to download videos for offline viewing.

Basic and Basic with Ads will limit viewing to one device at a time, while Standard and Premium allow simultaneous viewing on two and four devices, respectively. Full HD (1080p) is restricted to Standard and Premium, while 4K is available only in Premium. Both the Basic and Basic with Ads plans will be limited to 720p. The basic plan previously only supported 480p, so it’s an upgrade to the $10 option.

Netflix has also been cracking down on account sharing by testing an “additional member” fee and an “additional household” fee in some Latin American countries. A recent letter from Netflix to shareholders said the company aims to complete a broader fee-sharing implementation next year.

In July, Netflix announced that it had hired Microsoft to provide ad technology. “To help advertisers reach the right audience and ensure our ads are more relevant to consumers, we will offer extensive country and genre targeting capabilities (eg, action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that could be inconsistent with their brand (for example, sex, nudity or graphic violence),” Netflix said today.

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