After rap star Snoop Dogg acquired Death Row Records in February, the hip-hop legend explained that he would transform Death Row into a non-fungible token (NFT) tag backed by blockchain technology. On Thursday, Snoop’s brand association manager Nick Adler joined a newly created Gala Music advisory board, along with record label executive DJ EFN, Grammy-nominated musician BT and Tupac Shakur’s former manager. Leila Steinberg.
Snoop’s Blockchain Ambitions
Snoop Dogg’s blockchain ambitions are gaining traction as the legendary rapper’s brand partnership manager, Nick Adler, has joined Gala Music as an advisory board member. Snoop has been a fan of cryptocurrencies for almost a decade and even accepted bitcoin (BTC) for his album in 2013.
In more recent times, Snoop has been an avid fan and promoter of non-fungible token (NFT) technology. Over a year ago, Snoop revealed that he was a crypto whale with millions of dollars worth of NFTs. At the time, he told the audience that he was “Cozomo de’ Medici”, a character on Twitter and known in the NFT markets as Opensea, which has a large number of blue chip NFTs.
In early 2022, headlines detailed Snoop acquiring the record label that helped launch his music career: Death Row Records. The rapper bought MNRK Music Group’s label and released his 19th album called BODR. After the purchase, Snoop told the media that blockchain technology and NFTs would be an important element in the Death Row ecosystem.
“Imagine me taking one of my classic records that you love to death, and have always cherished and it means a lot to you,” Snoop explained to Complex media publication in April 2022. “Now you have the right to buy and own it, and trade with it and make money with it. Now you actually have a piece of Snoop Dogg’s legacy, instead of having a CD copy of him that I lost.”
During his interview, Snoop added:
Now you actually own something that is truly yours and that you can benefit from. I feel like that’s where the industry is headed. Being in this for so many years, 30 years strong. My fans come to show up for me, I charge them for everything. T-shirts, concerts, this, that, but don’t give them shit back. You do not feel good.
Snoop Brand Manager Nick Adler Joins Newly Launched Gala Music Advisory Board, Legendary Rapper Disses Streaming Platforms
On Thursday, blockchain music company Gala Music revealed that Snoop brand manager Nick Adler has joined a recently launched Gala Music advisory board. In the tweet, Gala shares a video of all the board members, including DJ/songwriter BT, Tupac Shakur’s former manager Leila Steinberg, and record producer DJ EFN. Speaking with Billboard.com contributor Benjamin James, Gala Music’s Vice President and Global Head of Music Business Brandon Tatum discussed the new advisory board.
“The creation of our advisory council is an exciting next step in the growth of Gala Music,” Tatum detailed. “We look forward to harnessing the industry-specific knowledge and wisdom of these entertainment industry experts to help guide the Gala team in their vision and high-level initiatives to increase our chances of sustainable success.” Music.
In April 2022, Snoop appeared on the “Drink Champs” podcast and the rapper detailed that he was removing Death Row Records’ catalog from streaming sites like Spotify. Snoop explained at the time that streaming platforms don’t pay and the only people who get paid are record labels and streaming platforms. Snoop told the hosts of “Drink Champs” that there will be a Death Row app and music streaming in the metaverse very soon.
“The first thing I did was to grab all the music from those platforms that people traditionally know, because those platforms don’t pay,” Snoop emphasized during the podcast. “Those platforms get millions upon millions of streams, and no one but the record companies gets paid. So what I wanted to do was take music away from me, create a platform similar to Amazon, Netflix or Hulu. It will be a Death Row app and in the meantime the music will live on in the metaverse.”
What do you think about Snoop Dogg’s blockchain ambitions and the addition of Nick Adler to the newly created Gala Music advisory board? Let us know what you think about this topic in the comments section below.
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