Glass Onion: A Knives Out Mystery will be released for preview in theaters with a landmark deal Netflix made with AMC, Regal, and Cinemark. Netflix original movies have had theatrical releases for a while now, but this is the first time the streaming platform has made a deal with the top three movie exhibitors in the US. Usually a Netflix original premieres at a major film festival like Sundance or Cannes, followed by a smaller theatrical release a few days before its streaming release. This time, the largest theaters in the US will allow the public to take a look at glass onion a month before its premiere on Netflix.
Usually groups like AMC, Regal and Cinemark tend not to cooperate with big streaming platforms like Netflix. But as theatrical release windows shrink from 3 months to roughly 45 days, theaters need more movies to fill their lineup. And since streaming-only releases lack the impact that theatrical releases have, Netflix can use this opportunity to push its originals. With knives out a huge hit at the box office in 2019, Netflix hopes to capitalize on it with glass onion and possibly more movies in theaters in the future. This deal could be the start of something big for Netflix.
Glass onion in theaters
Netflix, having made limited theatrical releases in the past, is no stranger to its movies opening in theaters. But glass onion it is an individual case. Although its launch will also be quite limited, the nature of the agreement is what is important here, and glass onion is the perfect movie to do it. When knives out Released in 2019, it made a huge splash at the box office, grossing $311 million. Netflix immediately ordered two sequels from director Rian Johnson. now from netflix glass onion offers a unique opportunity to exhibitors.
the knives out The sequel had an auspicious premiere at the Toronto International Film Festival, earning a 91% on Rotten Tomatoes and 8/10 on IMDb. With good numbers to start with and a strong group of fans of the original film, glass onion It is a very safe film to bet on for theatrical success. Another benefit the film will get is its release date set for late November.
Thanksgiving Day typically sees a surge in movie attendance. It was then that the first knives out The movie was released, and it did quite well. Despite glass onion It will only be in theaters for seven days, knives out had the impressive stat of earning $41 million during its 5-day opening. Yes glass onion lives up to that hype, even a short time in theaters will certainly be worth it. Additionally, small theaters are notorious for continuing to play Netflix originals even after they’ve transitioned to the streaming platform. glass onion could see success on the big and small screens.
Netflix has made a major deal
Exhibitors and streaming sites have never worked too well together. The two have long seen each other as competing industries, and there have been previous struggles between Netflix and some larger streaming companies. When they tried to sell AMC the Irish in 2019, they and Cineworld refused to play it. The reason is that the big theaters usually require exclusive rights to the movie for 3 months, which prevents Netflix from releasing it online until much later.
Now there has been a change in the movie theater business, largely due to the pandemic. Obviously, theaters experienced a huge drop in attendance throughout 2020 and 2021, and they haven’t fully recovered yet. The entertainment industry, unable to produce or release any movies, also found itself on the other side of the pandemic with a tight schedule to release many late movies and restart the engine on as many productions as possible.
With this 3-month theatrical release window reduced to about 45 days, Netflix is in a unique position to provide its limited releases to theaters and still be able to release them online a month later with measurable success. Now the two find common ground. Netflix gets the notoriety of a big theatrical release, and theaters get a good movie that will put the buts in seats and keep their titles fresh. The deal means we could start seeing a lot more Netflix movies in theaters before they premiere on the streaming site. This could be the peace treaty that finally unites the two ways of watching movies.
Quoted Deadline glass onionDirector Rian Johnson said:
“I am thrilled that Netflix has worked with AMC, Regal and Cinemark to bring Glass Onion to theaters for this first-of-its-kind sneak peek. These movies are made to thrill audiences and I can’t wait to feel the energy of the crowd as they experience glass onion. Between this and the release on Netflix in December, I’m excited for audiences around the world to be able to enjoy the film!
glass onion It will be released in theaters from November 23 to 29. It will then premiere on Netflix on December 23.