Toymaker Mattel and Cryptoys Announce Masters of the Universe NFT Collection

This week, in celebration of the 40th anniversary of the Masters of the Universe (MOTU) franchise, toy manufacturing company Mattel announced the launch of the official MOTU digital toy collection. The new collection, which will be released on November 9, will feature classic MOTU characters such as He-Man, Battle Cat, Tri-Klops, and Evil-Lyn.

He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse

On Wednesday, Mattel, Inc. (Nasdaq: MAT) and new non-fungible token (NFT) platform Cryptoys revealed plans to launch a collectible digital collection based on the Masters of the Universe (MOTU) sword and media franchise themed planetary. According to the announcement, the limited edition collection was unveiled this week in unison with MOTU’s 40th anniversary.

MOTU is well known for the characters He-Man and She-Ra, as the popular 5.5-inch action figure toy line was launched in 1981. The MOTU or He-Man cartoon movie series followed two years later, in 1983. Mattel’s MOTU franchise remains a pop culture classic after 40 years, with He-Man and Skeletor featured in memes and newly created toy lines. For the new MOTU NFT collection, Mattel has partnered with Cryptoys, an NFT company that combines toys, games and entertainment.

Toymaker Mattel and Cryptoys Announce Masters of the Universe NFT Collection

Cryptoys leverages the Flow network, a blockchain project used by the NBA Top Shot and NFL All Day NFT collections, designed by Dapper Labs. The MOTU NFT collection will be released in three waves with the first release featuring He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer, and Evil-Lyn. The waves will run from November 2022 to January 2023 and other characters such as Orko, Man-At-Arms, Skeletor and Beast-Man will be released.

“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high level of consumer awareness and strong collectible value,” said Mike DeLaet, global head of gaming. digital products from Mattel, in a statement. . DeLaet added that the toy-making company hoped to “provide fans of all ages with a new way to experience He-Man and the Masters of the Universe.”

According to Cryptoys, each MOTU release will contain 10,000 toys per character and each will have different skins in seven unique rarity levels. Cryptoys says that the scarcity of each skin will make the collectible even more “powerful.” The new MOTU NFT collection is not the first time that Mattel has dealt with blockchain technology, as the company issued the Mattel Hot Wheels NFT Garage line with the Wax blockchain team last year.

In more recent times, Mattel has worked with the Veefriends NFT project and the two companies released a limited edition UNO deck featuring the Veefriends characters. NFT firm Cryptoys raised $23 million in late June and Mattel was an investor in the round. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital and Draper & Associates also participated. In addition to Mattel, other toy and collectible competitors such as Funko and Hasbro have also issued blockchain-backed NFTs.

Tags in this story

Battle Cat/Cringer, cryptoys, Cryptoys NFT platform, Dapper Labs, Evil-Lyn, Flow blockchain, Funko, Hasbro, He-Man, He-Man/Prince Adam, Man-At-Arms, Masters of the Universe, Mattel, MOTU , MOTU NFT, Orko, She-Ra, Skeletor, Tri-Klops, UNO deck, Veefriends NFT project, Wax Blockchain

What do you think of the Masters of the Universe NFT collection from Mattel and Cryptoys? Let us know what you think about this topic in the comments section below.

jamie redman

Jamie Redman is the news lead at News and a fintech journalist based in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open source, and decentralized applications. Since September 2015, Redman has written over 6,000 articles for News about the disruptive protocols emerging today.

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